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Maserati’s Unwavering Commitment to Luxury Performance and Innovation

Introduction to Maserati and its History

When it comes to Italian luxury sports cars, one name that stands out is Maserati. The company has been producing some of the world’s most stylish, sophisticated, and high-performance cars since the early 1920s.

With a rich history and an incredible legacy, Maserati continues to impress car enthusiasts worldwide. The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto, founded the company in Bologna, Italy, in 1914.

Initially, the company focused on producing spark plugs and other accessories for race cars. However, the brothers later turned their attention to producing racing cars themselves.

One of Maserati’s first successful racing cars was the Tipo 26, which won the 1926 Targa Florio race, cementing Maserati’s reputation. Since then, Maserati has gone on to produce many other successful racing cars, as well as luxury sports cars for the street.

Overview of Maserati in 2020

Currently, the Maserati brand is owned by the Fiat Chrysler Automobiles (FCA) group, which also owns other luxury car brands such as

Ferrari and Alfa Romeo. In 2020, Maserati has a lineup of four models in North America, including the



Levante, and

GranTurismo. Maserati’s 2020 lineup features some exciting new updates and changes.

Let’s take a closer look at each model.


The 2020 Maserati

Ghibli is a luxury sports sedan that offers a comfortable, refined driving experience, combined with excellent performance. The

Ghibli comes with either a V6 engine producing up to 424-hp or a 580-hp V8 engine. The

Ghibli also features an updated infotainment system and a redesigned center console.


The Maserati

Quattroporte is a luxury sports sedan that competes with the likes of BMW, Mercedes-Benz, and Audi. It features a sleek, aerodynamic design, combined with luxurious interiors and high-performance engines.


Quattroporte comes with either a turbocharged V6 engine producing up to 424-hp or an all-wheel-drive turbocharged V8 engine with 523-hp.



Levante is Maserati’s luxury SUV, designed to compete with other high-end SUVs like the

Porsche Cayenne and the BMW X5. The

Levante comes with either a turbocharged V6 engine producing up to 424-hp or a 580-hp V8 engine. The

Levante features typical Maserati styling, with aggressive curves and a sporty stance.


The Maserati

GranTurismo is a two-door coupe that features a sleek, aerodynamic design and outstanding performance. The

GranTurismo comes with a naturally aspirated 4.7L V8 engine producing up to 454-hp.


Maserati is a brand that has been around for over a century, producing some of the world’s most impressive luxury sports cars. Despite the COVID-19 crisis, Maserati continues to innovate and produce high-performance vehicles that appeal to car enthusiasts worldwide.

In 2020, Maserati’s lineup includes four models, each with its unique style and performance capabilities. From the

Ghibli to the

GranTurismo, Maserati remains a symbol of Italian elegance and engineering excellence. 3.

Types of Maserati Models and Their Features

Maserati has a range of luxury cars that enable drivers to experience the ultimate driving pleasure. Each model comes equipped with distinctive features and state-of-the-art technology that sets them apart from other cars in their class.

Let’s take a closer look at each model available in the Maserati lineup.


The Maserati

GranTurismo is an iconic two-door supercar that features smooth lines, a classic design, and a powerful V8 engine. The naturally aspirated 4.7-liter V8 engine produces up to 454 horsepower, enabling it to go from 0 to 60 mph in just 4.8 seconds.

This stunning car boasts a sleek design, spacious interiors with four seats, and advanced infotainment features that make it an attractive proposition for both drivers and enthusiasts.


The Maserati

Ghibli is a luxury sports sedan that combines elegance and performance in one impressive package. The

Ghibli features a modern design that includes advanced aerodynamics and sleek lines. It is available in three different trims: the base

Ghibli, the

Ghibli S, and the

Ghibli S Q4. All three come with a 3.0-liter turbocharged V6 engine, but the power output varies from 345 horsepower to 404 horsepower, depending on the variant.


Ghibli offers ample headroom and legroom in the front seats and an updated infotainment system that includes a 10.1-inch touchscreen infotainment system.


The Maserati

Quattroporte is a luxury sedan that offers a comfortable ride, sporty handling, and an updated infotainment system. The car’s exterior features a low profile with sleek lines and a bold grille, personifying Maserati’s distinctive styling.


Quattroporte is available in five trim levels, which include the base, GranLusso, GranSport, GranLusso S, and GranSport S. All variants come standard with a 3.0-liter turbocharged V6 engine producing up to 424-horsepower, while the GranLusso S and the GranSport S come with a 3.8-liter twin-turbo V8 engine that produces up to 523 horsepower.


The Maserati

Levante is the brand’s first-ever luxury SUV, offering a unique blend of comfort and power. The

Levante has a striking exterior design that includes a low-profile grille and a beautiful profile. The

Levante is available in three trims, namely the base, S, and GTS. The base model comes with a 3.0-liter twin-turbo V6 engine producing up to 345 horsepower.


Levante S and the

Levante GTS come standard with a 3.8-liter twin-turbo V8 engine, which produces 424 horsepower and 550 horsepower, respectively. The car features a spacious and luxurious interior, an advanced infotainment system, and a range of advanced safety features.


The Maserati

MC20 is the brand’s all-new supercar, which marks Maserati’s return to the elite supercar ranks after a long absence. The

MC20 comes equipped with a 3.0-liter twin-turbocharged V6 engine that produces up to 621 horsepower and 538 lb-ft of torque. The car’s exterior design features a fluid and modern profile with sharp visual cues that epitomize Maserati’s innovative approach.


MC20 is designed as a track weapon, with impressive aerodynamics designed to provide maximum downforce and stability at high speeds. 4.

Maserati’s Position in the Luxury Car Market

Maserati is a brand synonymous with exclusivity, luxury, and performance, catering to a niche audience of car enthusiasts who value Italian engineering and excellence. The brand has cemented its position in the luxury car segment and competes with other top luxury car brands like

Aston Martin, Bentley, and


Maserati’s focus on delivering high-performance cars with exceptional craftsmanship and design has made it a favorite among car enthusiasts and celebrities alike. Maserati’s position in the luxury car segment has been strengthened by its collaboration with sister brands such as

Ferrari and Alfa Romeo.

Maserati’s focus on producing high-performance sports cars with Italian style and flair has helped it to stand out in the crowded luxury car market. The brand’s success in recent years has been driven by the introduction of new models and by investing in innovative technology to make its cars more fuel-efficient, comfortable, and driver-friendly.

Maserati’s commitment to innovation and excellence is reflected in its future plans, which include the electrification of its entire lineup by 2025. Maserati recently announced that it would introduce its first all-electric

GranTurismo and GranCabrio models in 2021. The brand is committed to reducing emissions and ensuring sustainability without compromising on the performance, design, and luxury that are hallmarks of Maserati cars.

Maserati’s position in the luxury car market remains strong, thanks to its commitment to delivering the ultimate driving experience, exceptional craftsmanship, and innovative technology. The brand continues to innovate, evolve, and set new standards in the luxury car market, making it a brand that stands out among its peers.

5. Comparison of Maserati with Other Luxury Car Brands

When it comes to luxury sports cars, Maserati is not the only brand in the market.

The automotive industry has several other luxury car brands, such as



Lamborghini, and

Aston Martin, which compete with Maserati in the same segment. Let’s take a look at how Maserati compares with some of its closest competitors in terms of performance, design, and innovation.


Ferrari is a brand owned by the same parent company as Maserati, and it is known for producing some of the most advanced supercars in the world. While Maserati’s focus is on providing an ultimate and luxurious driving experience,

Ferrari’s primary focus is on performance and speed.

Ferrari’s cars are more expensive than Maserati, but they come equipped with engines that offer more horsepower and torque.


Porsche is another luxury sports car brand that has been around for many years.

Porsche’s cars are known for their excellent handling and performance capabilities.

Porsche’s cars are usually more affordable than Maserati, but they are also smaller in size, and they don’t offer the same luxurious interiors.


Lamborghini is a high-end luxury sports car brand that focuses on creating high-end supercars that embody power and aggression. While

Lamborghini’s cars offer exceptional performance, they usually come at a much higher price point than Maserati’s cars.

In contrast, Maserati’s cars are more streamlined and focus on providing the driver with a unique and luxurious driving experience.

Aston Martin

Aston Martin is another luxury car brand that competes with Maserati. The brand is known for its unique design cues and provides a mix of performance and luxury.

Aston Martin cars are much more exclusive than Maserati’s models since they come at a much higher price and lower production volume. 6.


Manufacturing Process and


Maserati cars are a symbol of Italian craftsmanship, design, and innovation that the brand has been perfecting for over a century. The brand harnesses the latest technology and design to build high-performing vehicles that cater to the needs of its customers.

Let’s take a look at Maserati’s manufacturing process and technology, which sets it apart from other luxury car brands.

Design Process

Maserati’s design process revolves around blending traditional craftsmanship with innovative technology. The brand has been working with leading designers and engineers to create cars that embody the brand’s core values of exclusivity, performance, and luxury.

Manufacturing Process

Maserati cars are built at the brand’s manufacturing facility in Italy. The production process starts with the design of the car and ends with the finished product.

The production process includes several stages, starting with creating a prototype. Then, the brand assembles the car with a mix of traditional hand-craftsmanship and innovative technologies.

Maserati invests not only in technology but also in the professional development of its employees to maintain high standards.


Maserati strives to remain at the forefront of the industry by using the latest technology in the car manufacturing process. One of the brand’s latest innovations is in electric-powered sportscars.

Maserati’s plans to become a fully electric car manufacturer in the near future inspired them to announce the new

MC20 super-fast sports car that features a 3.0-liter V6 engine with 621 horsepower and 538 lb-ft of torque. Maserati is dedicated to making its manufacturing process more sustainable without compromising on the performance, quality, and luxury that its cars are known for.

Final Thoughts

Maserati’s manufacturing process and technology reflect the brand’s commitment to innovation, design, and top performance. The brand blends traditional craftsmanship with innovative technology to produce some of the most iconic and luxurious sports cars in the world.

Maserati’s continuous development of groundbreaking technology has put it ahead of its competitors and committed to advancing the electric mobility and a sustainable future. 7.

Maserati’s Iconic Design Features

Maserati’s cars are renowned for their distinctive and iconic design features that make them instantly recognizable on the road. From the sleek lines to the powerful stance, Maserati’s design language exudes elegance, luxury, and performance.

Let’s explore some of the brand’s iconic design elements that have become synonymous with Maserati.


One of Maserati’s most recognizable design features is its signature front grille. Inspired by the Neptune’s Trident, the grille symbolizes strength and power.

The trident-shaped grille is prominently displayed on all Maserati models, adding a touch of sophistication and unmistakable branding to the vehicles. The grille is designed to enhance airflow to the engine and cooling components while also adding to the car’s overall aesthetic appeal.

Side Profile

Maserati vehicles are known for their clean and powerful side profiles. The brand incorporates sleek lines and fluid curves that give the cars a sense of elegance and dynamism.

From the gently sloping roofline to the muscular rear haunches, Maserati’s side profiles exude a sense of speed and agility even when the vehicles are standing still. The balance between curves and defined lines creates a visually appealing and aerodynamically efficient design.

C-pillar Design

The C-pillar, or the rear roof pillar, is an iconic design element that is unique to Maserati. The prominent, thick pillar adds strength and character to the car’s overall design while also giving it a distinct silhouette.

The C-pillar design is often seen as a symbol of sophistication and exclusivity associated with Maserati, enhancing the car’s visual appeal from all angles.

Trident Logo

The Maserati Trident logo is one of the most recognizable automotive logos in the world. It represents the strength and power associated with the brand.

The Trident is prominently displayed on the front grille, steering wheel, and wheels of Maserati cars, acting as a reminder of the brand’s rich history and heritage. The logo’s elegant and timeless design embodies the essence of Maserati’s commitment to luxury and performance.

Interior Craftsmanship

Maserati places great emphasis on the interior craftsmanship of its vehicles. The brand uses premium materials such as fine leather, wood veneers, and brushed metals to create a luxurious and comfortable interior.

The attention to detail is evident in the hand-stitched leather seats, carefully crafted dashboard, and refined finishes throughout the cabin. Maserati’s interiors prioritize the driver’s comfort and provide an exceptional level of refinement that adds to the overall luxury experience.

8. Maserati’s Engine Specifications and Performance

Maserati is known for its powerful and exhilarating performance, and it achieves this through its impressive engine specifications.

Each Maserati model is equipped with engines that deliver a thrilling driving experience, combining power, responsiveness, and efficiency. Let’s delve into the engine specifications and performance of Maserati’s impressive lineup.


The Maserati

Ghibli offers two engine options. The base

Ghibli comes with a 3.0-liter V6 engine that produces up to 345 horsepower and can achieve a top speed of 166 mph. The

Ghibli S and

Ghibli S Q4, on the other hand, feature a more powerful version of the 3.0-liter V6 engine, producing up to 404 horsepower and allowing for a top speed of 178 mph.


The Maserati

Quattroporte comes with two engine options as well. The base model is equipped with a 3.0-liter V6 engine that produces up to 424 horsepower and enables the car to reach a top speed of 177 mph.


Quattroporte GTS, meanwhile, features a 3.8-liter twin-turbocharged V8 engine that produces an impressive 523 horsepower, allowing for a top speed of 193 mph.


The Maserati

Levante is the brand’s luxury SUV, and it offers different engine options depending on the model. The base

Levante comes with a 3.0-liter V6 engine that produces up to 345 horsepower, while the

Levante S features the same engine tuned to produce 424 horsepower. The range-topping

Levante GTS boasts a 3.8-liter twin-turbocharged V8 engine that delivers a whopping 550 horsepower. The

Levante Trofeo takes performance even further with the same 3.8-liter twin-turbocharged V8 but producing an astounding 590 horsepower.


The Maserati

GranTurismo features a naturally aspirated 4.7-liter V8 engine that produces up to 454 horsepower. Its impressive power allows the car to accelerate from 0 to 60 mph in just 4.8 seconds, with a top speed of 186 mph.


GranTurismo offers an exhilarating driving experience combined with the signature Maserati style and luxury.


For the all-new

MC20, Maserati has developed an impressive 3.0-liter twin-turbocharged V6 engine that produces up to 621 horsepower and 538 lb-ft of torque. This ensures blistering acceleration and a top speed exceeding 200 mph.

Maserati’s latest engine technology and performance capabilities make the

MC20 a true powerhouse on the road. Maserati’s lineup of engines showcases the brand’s commitment to delivering exhilarating performance without compromising on efficiency.

Whether it’s the agile

Ghibli, the luxurious

Quattroporte, the versatile

Levante, or the iconic

GranTurismo, Maserati’s engines provide an extraordinary driving experience that truly embodies the spirit of Italian craftsmanship and performance. 9.

Maserati’s Safety and Security Features

Maserati prioritizes the safety and security of its drivers and passengers, integrating advanced technologies and features to ensure a secure and confident driving experience. From cutting-edge driver assistance systems to robust structural design, Maserati leaves no stone unturned when it comes to safety.

Let’s explore some of the notable safety and security features found in Maserati cars.

Advanced Driver Assistance Systems (ADAS)

Maserati’s cars feature a range of advanced driver assistance systems (ADAS) that utilize various sensors and cameras to enhance safety on the road. These systems include:


Adaptive Cruise Control (ACC): ACC uses radar and cameras to maintain a safe distance from the vehicle ahead and adjust the speed accordingly, reducing the need for constant manual adjustments. 2.

Lane Keeping Assist (LKA): LKA uses cameras to detect lane markings and provides steering input or alerts if the vehicle unintentionally drifts out of its lane. 3.

Forward Collision Warning (FCW): FCW uses sensors to detect potential frontal collisions and provides visual and audible alerts to the driver, prompting them to take evasive action. 4.

Blind Spot Monitoring (BSM): BSM uses sensors to monitor the vehicle’s blind spots and alerts the driver if another vehicle is detected, helping to prevent accidents during lane changes. 5.

Surround-view Camera System: This system utilizes multiple cameras to provide a 360-degree view of the surroundings, aiding in parking and avoiding obstacles.

Structural Design

Maserati places a strong emphasis on the structural design of its vehicles to provide maximum protection in the event of a collision. The use of high-strength materials, advanced engineering techniques, and carefully designed crumple zones helps to absorb and dissipate energy during a crash, protecting the occupants inside the cabin.

Airbags and Restraint Systems

Maserati cars are equipped with a comprehensive array of airbags to protect occupants in the event of a collision. Standard airbags include those for the driver and front passenger, side curtain airbags, side seat-mounted airbags, and knee airbags.

Additionally, Maserati incorporates advanced seat belt restraint systems that utilize pre-tensioners and load limiters to maximize occupant protection during a crash.

Anti-Lock Braking System (ABS) and Electronic Stability Control (ESC)

Maserati employs advanced anti-lock braking systems (ABS) on its vehicles, which prevent the wheels from locking up during emergency braking, maintaining steering control and stability. Electronic stability control (ESC) is also incorporated, helping to detect and prevent skidding and loss of control by selectively applying braking force to individual wheels.

10. Maserati’s Customization Options and


Maserati understands that luxury car ownership is not just about performance and features but also personalization and individual expression.

To cater to discerning buyers, Maserati offers a range of customization options and packages, allowing customers to tailor their vehicles to their specific preferences. Let’s explore the customization options and pricing associated with Maserati cars.

Exterior Options

Maserati offers a variety of exterior paint finishes, ranging from classic solid colors to vibrant metallic and pearl finishes. Customers can further customize their vehicles with options such as carbon fiber accents, special wheel designs, and personalized badging.

Additionally, Maserati provides different brake caliper colors and wheel finishes to suit individual tastes.

Interior Options

The brand offers a plethora of interior customization options to create a personalized and luxurious cabin. Customers can choose from an array of premium leather materials in various colors and textures.

Different stitching patterns, piping, and seat designs are available to enhance the interior aesthetics. Maserati also offers customization options for trims, dashboard finishes, and headliner materials, ensuring a truly bespoke experience.

Technology and Comfort Features

Maserati provides a range of optional technology and comfort features to enhance the driving experience. These include upgraded audio systems, advanced infotainment systems, ambient lighting, ventilated and massage seats, and enhanced climate control.

Additionally, personalized trim and material choices extend to the center console, steering wheel, and door panels.

Package Options

Maserati offers customers the convenience of selecting pre-designed package options that bundle popular features together. These packages may include features such as premium audio systems, advanced driver assistance systems, upgraded wheels, and comfort enhancements.

Opting for a package can often provide cost savings compared to selecting individual options.


Maserati vehicles span a wide range of prices depending on the model and customization options selected. Prices start in the mid-range luxury segment and can go upwards for higher-performance or limited-edition models.

While Maserati cars may be considered a luxury purchase, they offer a balance of performance, craftsmanship, and exclusivity compared to other high-end luxury car brands. Additionally, Maserati provides competitive warranty coverage and maintenance packages for added value and peace of mind.

Final Thoughts

Maserati understands the importance of safety, personalization, and value for discerning customers. The brand incorporates advanced safety features to protect its occupants and provides a vast array of customization options to cater to individual tastes.

With a commitment to quality, craftsmanship, and customer satisfaction, Maserati ensures that each vehicle reflects the unique personality and preferences of its owner. 11.

Maserati’s Maintenance and Service Costs

Owning a luxury car such as a Maserati comes with certain financial considerations, including maintenance and service costs. While Maserati vehicles are renowned for their performance and craftsmanship, it’s important to understand the associated expenses to ensure the proper care and longevity of your vehicle.

Scheduled Maintenance

Maserati recommends adhering to regular scheduled maintenance to keep your vehicle in optimal condition. These maintenance intervals typically occur every 12,000 miles or 12 months, whichever comes first.

During these routine services, Maserati certified technicians perform a comprehensive inspection of the vehicle, checking various components such as the engine, suspension, brakes, and fluids. Regular maintenance helps identify and address any potential issues before they escalate, ensuring the reliability and performance of your Maserati.

Cost of Maintenance

The cost of maintenance for a Maserati will vary depending on the specific model, age of the vehicle, and required services. It’s important to note that luxury vehicles often require specialized parts and trained technicians, which can contribute to higher maintenance costs compared to mainstream brands.

Maserati provides various maintenance packages that can help mitigate these costs. These packages can be purchased upfront or as part of a financing plan, and they typically cover routine maintenance services for a predetermined period or mileage, offering peace of mind and potential cost savings.

Independent or Authorized Service Centers

Maserati owners have the option to choose between authorized Maserati service centers or independent repair shops for maintenance and service. While authorized service centers offer the advantage of specialized expertise and access to genuine Maserati parts, independent repair shops may offer more affordable rates.

It is crucial to ensure that independent service centers have well-trained technicians and access to original or high-quality aftermarket parts to maintain the integrity of your Maserati.

Regular Maintenance Practices

In addition to routine scheduled maintenance, there are several regular maintenance practices to keep in mind to minimize potential repair costs and ensure the longevity of your Maserati. These practices include:


Regularly checking and maintaining fluid levels, including oil, coolant, brake fluid, and windshield washer fluid. 2.

Inspecting and rotating tires to ensure even wear and prolong tire life. 3.

Keeping the exterior and interior of the vehicle clean and protected to prevent premature wear, corrosion, and damage. 4.

Adhering to the manufacturer’s guidelines for replacing consumable components such as brake pads and filters. By following these practices, Maserati owners can help maintain the performance and condition of their vehicles while potentially avoiding costly repairs.

12. Maserati’s Resale Value and Depreciation

Resale value and depreciation are significant factors to consider when purchasing a luxury car like a Maserati.

While luxury vehicles often experience higher rates of depreciation compared to mainstream brands, Maserati has implemented strategies to improve resale value and mitigate the impact of depreciation.

Depreciation Factors

Several factors influence the depreciation rate of a luxury vehicle such as a Maserati. These factors include:


Age and Mileage: The age and mileage of a vehicle play a significant role in its depreciation. Generally, the value of a Maserati will decrease as it gets older and accumulates more miles.

2. Demand and Popularity: The desirability and demand for a specific Maserati model can impact its resale value.

Factors such as the model’s reputation, performance, and overall market demand contribute to its popularity and, consequently, its resale value. 3.

Condition and Maintenance: Proper maintenance and care, including regular servicing and adherence to factory recommended maintenance, can help maintain a Maserati’s resale value. Vehicles that are well-maintained and in excellent condition typically experience less depreciation.

Maserati’s Efforts to Preserve Resale Value

Maserati has taken several steps to preserve the resale value of its vehicles. The brand’s Certified Pre-Owned (CPO) program offers peace of mind to buyers by ensuring that pre-owned Maseratis meet rigorous standards.

These cars undergo comprehensive inspections and reconditioning, accompanied by extended warranties, roadside assistance, and other benefits that make them more appealing to prospective buyers. Maserati’s limited production runs and exclusivity also help maintain the brand’s desirability and, consequently, the resale value of its vehicles.

Unique features, customization options, and limited edition models can contribute to preserving value over time.

Market Factors

It’s important to consider market conditions and trends when estimating resale value and depreciation. Factors such as the general economy, consumer demand, and evolving automotive technologies can impact the value of luxury vehicles.

Staying informed about market conditions and consulting industry resources can provide valuable insights into depreciation rates, helping owners and prospective buyers make informed decisions. Ultimately, while depreciation is an inherent aspect of vehicle ownership, Maserati’s focus on quality, exclusivity, and maintaining customer confidence through programs like CPO contribute to preserving the brand’s resale value over time.

Proper maintenance, care, and an understanding of market dynamics can further enhance the resale value of a Maserati. 13.

Maserati’s Brand Image and Marketing Strateg

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